Swarovski’s Crystal Worlds – Fashion to Fun
When it comes to fashionable bling, it’s crystal-clear (ahem!) that there’s one company streets ahead of the rest – Swarovski.
In 1895, Daniel Swarovski invented a machine for cutting and polishing crystal. His invention not only revolutionised crystal manufacturing, it has also inspired the worlds of jewellery, fashion and design for more than 120 years.
Through the decades, Swarovski has worked with designers such as Alexander McQueen and Coco Chanel and most recently made The Spice Girls’ costumes sparkle with a million Austrian Swarovski crystals.
Some of cinema’s leading ladies would have been a little less eye-catching were it not for Swarovski. Think Marilyn Monroe in There’s no Business like Show Business (1954) or Elizabeth Taylor in Cleopatra, who glittered their way through the films.
You do not have to be a big-name designer or made of money to enjoy Swarovski. Their collection of jewellery is beautifully designed, affordable and available on the high street or online. From bracelets to brooches, embellished bags to earrings, Swarovski bring that glitz and glamour to even the most ordinary of outfits.
Swarovski Crystal Worlds opened in 1995, marking the company’s centennial anniversary. It has been a source of wonder and inspiration for millions of visitors ever since.
The thematic centrepiece is in the shape of a Giant. The designer of the ‘worlds’ developed the story of a giant who set out to experience the world and all of its treasures and wonders. When he’d acquired the knowledge, the Giant settled down in Wattens, Tyrol where he has watched over his Chambers of Wonder ever since.
The 17 Chambers of Wonder await to dazzle visitors with incredible displays including El Sol (close-up above), Chandelier of Grief and Ready to Love. These displays show the diversity of crystal as an art medium.
The 7.5 hectares of garden is a holistic experience with contemporary art, unique pleasures and ancient history. The Crystal Cloud and Mirror Pool contains more than 800,000 crystals and brings to mind The Beatles’ ‘Lucy in the Sky with Diamonds’.
For children, the play tower and playground provide tonnes of fun and recreation and entices parents to let their ‘inner child’ out.
If you are staying at CLC Alpine Centre, the CLC World Austria resort, you can enjoy a day’s excursion to Swarovski Crystal Worlds. Whether it’s winter with crystalline snow covering the mountainside or a sunny summer’s day with refreshing lakes twinkling in the sunlight, Swarovski is waiting to show you a world of crystals like you’ve never seen before.